The Fallible Gut: A Marketers Guide to Surviving Intuition Steve Cuno

ISBN:

Published: February 28th 2008

Kindle Edition

156 pages


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The Fallible Gut: A Marketers Guide to Surviving Intuition  by  Steve Cuno

The Fallible Gut: A Marketers Guide to Surviving Intuition by Steve Cuno
February 28th 2008 | Kindle Edition | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 156 pages | ISBN: | 10.47 Mb

To anyone who justifies a marketing decision with, Im going with my gut, Steve Cuno has one thing to say: Your gut doesnt know squat. No more relying on supposition or jumping to conclusions-The Fallible Gut takes the guesswork out ofMoreTo anyone who justifies a marketing decision with, Im going with my gut, Steve Cuno has one thing to say: Your gut doesnt know squat. No more relying on supposition or jumping to conclusions-The Fallible Gut takes the guesswork out of marketing. Cuno, who has made a career out of subjecting marketing and advertising to the rigors of good judgment and sound science, shows you how to apply critical thinking skills to consistently make the best use of your marketing dollars.Using psychology, statistics, and behavioral sciences, this refreshingly sane guide debunks traditional marketing myths and reveals:·The risk of mistaking correlation for causation·Why sheer creativity isnt enough·Why some brands click and others flop·How to develop a disciplined and reliable marketing strategyThis groundbreaking handbook dares you to commit to smart, evidence-based marketing and achieve remarkable success with your next campaign and every one thereafter.



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