Internet-Based Customer Value Management: Developing Customer Relationships Online Tymoteusz Doligalski

ISBN: 9783319098548

Published: December 1st 2014

Hardcover

152 pages


Description

Internet-Based Customer Value Management: Developing Customer Relationships Online  by  Tymoteusz Doligalski

Internet-Based Customer Value Management: Developing Customer Relationships Online by Tymoteusz Doligalski
December 1st 2014 | Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 152 pages | ISBN: 9783319098548 | 6.33 Mb

This book advises on management of customer value on the internet, and more specifically, on how to incorporate the internet in the process of delivery of proposed values to customers. It presents Customer value management as a managerial approach inMoreThis book advises on management of customer value on the internet, and more specifically, on how to incorporate the internet in the process of delivery of proposed values to customers. It presents Customer value management as a managerial approach in which customers are perceived as the company s asset, the value of which may be measured and increased through organization of the processes around customer relationships.

Ultimately, this process benefits leads to increasing value to customers, the company and as well to the company s shareholders and other stakeholders.The main goal of this book is to present the possibilities of internet-based customer value management and a model describing this process. Compared to numerous publications on the use of the Internet in marketing, this book attempts rather at describing a management approach to customer relationships than at presenting a particular tool of e-marketing.

Moreover, the deliberations are not limited by branches or sectors differences in the approach towards customer value management are perceived through the prism of different types of value exchange between the company and customers.



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